Running a Small Business Part Two

As things slow down for the season, I am still pondering and exploring how small event companies survive and thrive. An upcoming article for SISO(probably to be published in 3 weeks at http://www.siso.org/) will be my conversation with Russell Flagg of Flagg Management which I had last month.

The most interesting I was reminded of was to not be too front of the market, that the event is supposed to collate the members of the market already formed, not a market maker. I guess a smart events person needs to understand where the market is and where it will be when the event occurs....

The smartest thing I did do was to go Christmas shopping during the Patriots-Steelers game, what a pleasure!