Tony Robbins and transformations

This weekend, I am driving down to New York City to see Tony Robbins at the Javits. I saw him earlier this year in Boston, and it was probably the best 'keynote' I have ever seen. I was captivated and 'transformed' in a three hour presentation of how to take action, so much that I was able to march into my favorite German restaurant and get a date with my olive skinned waitress(sometimes you just have to ask).

Why am I telling you this? Sometimes Tony Robbins is seen as a 'figure of fun' and the poster child of the Self Help community, but I see a more global lesson for event organizers. Do your attendees go to your events and come back to the office transformed? Better off? More connected to your brand(or less)?

In the times of fleeting attention, making a solid connection makes a BIG difference. Just ask anyone who has seen Tony, an experience never forgotten.