Getting closer to customers

In my business I am constantly reminded that it's good to be in the position of the customer occasionally. Why do I bring this up? Well for one I currently have a short term project helping one of my customers get conference attendees to an event coming up.

How pleasant is to get my call in the middle of your workday? Unless the call is relevant to your business, not pleasant at all. Since I am listening to a pretty eye opening CD on word of mouth marketing, I came up with the idea of being as friendly as possible, while being able to pitch the event with as much value in a short a time as possible. Probably a slightly different approach than back than I used many years ago at DCI. We'll see if the folks on the other end of the phone agree.

I also attended the SISO Executive Conference in Atlanta earlier this month. As I think I have mentioned, to pay full attention to an event when you have business still going on at the office is tough but instructive.

Wow, I understand the plight of the prospect and customer again! Got to keep that fresh as my business continues to build.

Keep succeeding and enjoy the long Labor Day weekend!