I'm back from the pale...

Wow, it's been a while since I posted here. I have been in the great situation of having alot of work and a little travel here and there which has kept me busy. The highlights:

-Spring has sprung and in the Boston area we have had the fortune to have several days of 7o degree sunshine. Hopefully the long winter has been banished;

-I had the opportunity to attend the SISO CEO Summit in St. Petersburg this month. What a great assembly of media leaders from around the globe. The sessions on private equity were particularly fascinating;

-I've been reading continued kudos on the articles for The Event Doctor!(see http://www.theeventdoctor.net/resources.html);

-I have had the fortune to have three clients I am working with, certainly keeping me busy.


I am still reading Authenticity, and as I push forward with my own business, I continue to look to see how I can apply the tenets of the book. A checklist the authors give for helping you figure out how to apply authenticity to your events business are the following:

-Do your past offerings and actions make it difficult to credibly to appeal to one or more particular genres to authenticity?

-Write down an exhaustive listof standard practices in your industry. Do any stand out as an opportunity to do something unique as a means of appealing to exceptional authenticity?

-Does some greatere purpose lie in the backgroun-or at the core- of your business concern? If so, consider centering appeals to influencial authenticity on that purpose.

I left some of the non-essential questions from this list as I didn't think they would apply.

I promise to write more frequently, enjoy the fine weather wherever you are!