Spring time in Boston

Well in Boston we are ready for Spring after a long winter. Today's it's sunny and this week promises to be in the seventies, roll on summer!

Despite the recession, and it certainly is starting to bite in the event space unfortunately, I have recently come across a number of event executives who actually INCREASE their marketing spending during down times. I recently spoke to Doug Ducate of CEIR and Skip Farber of the WSA Show(both who I got some face time at the SISO CEO Summit last month) and both amazed me by saying that keeping the amount of spend at least even to the good times is essential when times aren't so good. The reason? To let your customers and prospects know that you are weathering the bad times and to reach a harder to reach audience, who themselves might be cutting back. I'll be writing articles on both conversations for SISO in the upcoming months.

On another note, I keep unearthing new events on pretty much every subject, so the business continues to show health! My business(certainly the number of people who are looking at bring me onboard) has never been brisker, so I guess revenues are continued to be produced, albeit at a lesser growth rate as before.

In the meantime, get outside and enjoy this fine spring weather!