Tips to Supercharge Your Home Based Business with Your Blog

Great article I found on one of my LinkedIn groups by Dan Lambeth:


If you don’t have a blog for your home based business you are leaving a lot of money on the table. You also need to have a self hosted blog because the only blogs that work effectively are the ones that are updated regularly. You don’t want to put a lot of work into one only to have it taken away. If you don’t have a Wordpress blog you need to get one because Google loves them and you make your own rules.

These tips will help you with your blog but they are really mistakes you need to avoid in the development of your blog.

1. Content is king: Don’t put up a few posts and stop. You need to post regularly because when someone starts following your blog they will expect to see new content and without it they will stop visiting. There are many different ways to come up with new content and all of your posts don’t have to be articles, some of them can be reviews of other people’s articles or blog posts.

2. All dressed up and no place to go: Putting up a killer blog with great content deserves kudos but you have to drive traffic to it to be or it does you no good. Use Twitter, Facebook and other social media sites to drive traffic to it.

3. Be a friend to get a friend: You need t build a group of followers. The best way to do that is to follow other people. Visit their blog and leave a comment, Tweet their content, share it on Facebook and post a link to their blog on your blog. It won’t be long before they start commenting on your blog posts.

4. Fine Print squint: Make sure your opt-in box is easy to read. You should test the look of your blog in different browsers and make sure your sign up form doesn’t look like a legal document. If people can’t read it they will never sign up on it. This is important because some people will even be looking at your site on a cell phone.

5. Double naught spy: If you have a great gift to give those who opt-in to your list you need to tell them about it. Some people don’t mention a valuable gift until after the sign up happens and that is a good way to cut down on your numbers.

6. Penny Pincher: Some people pay for a template for their blog and that is a good idea but don’t stop there. Get a professionally designed banner for your blog so you will look like a leader. It isn’t that expensive and will boost your credibility.

7. GPS: Make it easy to get around on your site. Your posts can be made easy to find by using pages as categories like recruiting, copywriting, traffic generation, etc… This is called Silo Pages and really boosts your SEO as well as making it easier for visitors to find your content.

8. Shout-Outs: Everyone could spend a little more time writing their headlines. You should always write several headlines and never settle on the first one that comes out. Visit http://www.Copyblogger.com for ideas for your headlines.

9. Lost Label chance: Putting pictures that are relevant is a very good idea but you should always label them with your main keyword. If you leave the label or caption blank you are missing a perfect opportunity to boost your SEO.

10. Gangsta Photo: It is great to put a photo of yourself on your blog but make it one with a friendly smile and not one that may scare someone away. Its one thing to show your personality but you could show yourself having some fun and wearing something better than a T-shirt and tattoos.

Of course these are just a few mistakes some people make and there are plenty of people who are doing just fine with their blogs even though they may have some of these mistakes on their site. However, it is never too late or a bad idea to fix your mistakes and even to laugh about them. You could even write an article telling how you fixed them.

Dan Lambeth
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