How 24/7 does your event need to be?
So I finally picked up Authenticity again this week, and I intend to finish it! I am still pondering how to make events truly 24/7.
I learned that all companies have to become media companies of some kind or perish at The Inbound Marketing Summit, but it is unbelievable how much content and information you need to put out in to the marketplace to get attention. Are virtual expos the answer? Certianly not instead of real events, but perhaps part of the picture.
In Authenticity, they advocate creating a Chief Experience Officer, that is someone in charge of managing how products and services are experienced, which is a slight nuance to just marketing things to people I guess( not to disparage all the great marketing people I've had the fortune to work with of course).
So the question I pose is, how 24/7 does an event need to be? I guess it needs to be 24/7 available at some capacity, but not as 'full on' as the actual event. I ponder this as I am trying to grow a community for a client by growing it's Facebook, LinkedIn and Twitter constituencies.
The answer is not about 24/7 as it is probably about plugging into the community and becoming a hub and valuable member in which others ebb and flow to you BECAUSE you are connected. In other words, a long term project.
As I build the body of knowledge on Inbound Marketing, I'll share waht I found out on this.....
Until the next time.
I learned that all companies have to become media companies of some kind or perish at The Inbound Marketing Summit, but it is unbelievable how much content and information you need to put out in to the marketplace to get attention. Are virtual expos the answer? Certianly not instead of real events, but perhaps part of the picture.
In Authenticity, they advocate creating a Chief Experience Officer, that is someone in charge of managing how products and services are experienced, which is a slight nuance to just marketing things to people I guess( not to disparage all the great marketing people I've had the fortune to work with of course).
So the question I pose is, how 24/7 does an event need to be? I guess it needs to be 24/7 available at some capacity, but not as 'full on' as the actual event. I ponder this as I am trying to grow a community for a client by growing it's Facebook, LinkedIn and Twitter constituencies.
The answer is not about 24/7 as it is probably about plugging into the community and becoming a hub and valuable member in which others ebb and flow to you BECAUSE you are connected. In other words, a long term project.
As I build the body of knowledge on Inbound Marketing, I'll share waht I found out on this.....
Until the next time.
posted by warwick at
2:28 PM
1 Comments:
With social media tools the answer is however 24/7 your attendees want to be. Attendees don't need to be pushed a constant stream of original content from the organizer. Instead give them ways to connect with each other through social tools (Twitter, event specific social networks, mailing lists, etc) and they'll end up doing most of the work. I say end up, because your Chief Experience Officer needs to do the initial work of agreeing on a central hub for activity, communicating that out to attendees, and sparking the initial conversations.
In our experience at CrowdVine, sparking an event community is pretty straightforward, certainly more than it is for other types of communities you've built. Attendees have some consistent built-in characteristics that you can tap into, wanting to network and interest in your topics. You can hook them by showing your early registrants and by giving them a chance to interact with the speakers before they show up.
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